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Obnoxious Liberals

What was meant as mockery is now stitched in bold.
Our very first logo cap collection reclaims the slur — and flips the narrative.
For those who know that being “too much” is just right.

HAND-FINISHED

details

The Nothing Toulouse™ embroidery on the front keeps the look clean and iconic, subtly capturing the essence of the brand without any distractions. This restrained aesthetic amplifies the impact of the bold name, making it an effortless statement piece. Inside, a finely woven label is hand-stitched by our Cologne-based tailor, adding an artisanal touch that speaks to the careful craftsmanship behind each piece.

textiles

PREMIUM FABRIC

Made from 100% organic cotton for that natural, easygoing feel—no fuss, just pure comfort that’s easy on the planet too. The fabric’s soft and breathable, perfect for whatever your day throws at you.

An adjustable strap in the back makes it your own, dialing in the fit so it’s snug when you want it and relaxed when you don’t.

FUELED BY

values

We aim to use only what’s needed – nothing more. For this reason, each cap is made to order—crafted only after you’ve locked in your purchase. This approach means you’re getting a piece that’s truly yours, no overproduction, no nonsense. As a result of our made-to-order process, delivery times might vary a bit. But trust us: it’s worth the wait.

As liberals, we stand for progress and equality, but the word "obnoxious" suggests that our push for these ideals can sometimes come across as overly forceful or self-righteous—so much so that we can be seen as annoying or even unpleasant. It implies that we insist on what we believe in and keep at it until we achieve our goals, even if it makes us hard to tolerate. "Obnoxious" usually has a backward or grating feel, while "liberals" are all about moving forward. That contradiction—between our progressive values and how we’re perceived when we don’t let go—is exactly what makes the phrase so sharp and double-edged.
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